Laura McNeil
B-to-B and Online Copywriter
Articles
How "Stickey" is Your Website?
The stickiness of your website is determined by how often visitors come to your site and how long they stay.
In marketing your pitch is your sales message trying to sell something to a prospect. You could be selling an e-book, a report, software, etc.; you just want them to buy something from you. Read more...
Growing Your Market Share during the Economic Downturn
When an economic downturn hits many companies cut back on their marketing activities, hoping to simply weather the storm. Instead, you should view a recession as an opportunity to grow your market share and strengthen your business. Read more...
Ensure Success on Your Next Marketing Campaign
The success or failure of your next marketing campaign reflects directly on you. This is true even though some things are out of your control.
To ensure your next campaign is successful, here are a few things you do have control over and should have in place before you begin.
Read more...
Beat E-mail Fatigue
Your customers are bombarded with multiple email messages a day. There are a lot of other demands for their attention and opening, much less reading, e-mail falls to the bottom of their to-do list. Read more...
